The cynic in me has always been unsure how much ‘Big Business’ can ever truly care about the mid-market. The mid-market is a difficult battle ground – thousands and thousands of clients in which no one company has anything but the smallest of market shares. Yet it would seem that IBM are genuine in their desire to support its BP’s in this space.
Sure, it comes down to growth and future sales. IBM have identified that if they are going to continue to expand, they need traction in the (difficult!) mid-market arena. However, having shared a round table discussion this week with European VP of Mid-Market and the World Wide General Manager, the one thing that resonated strongly with me, was IBM’s desire to adapt its business model to tackle Mid-Market requirements, and to continue to support and enable all manner of BP’s and software vendors who operate there.
IBM have always had product offerings that meet the needs of businesses of all sizes, be that hardware that scales from single users to nearly infinity, or more laterly cloud offerings and inventive software solutions. If they are to succeed in the Mid-Market, then they need to ensure the clients understand how IBM can help, and how they engage that help. It was pleasing to hear, therefore, that IBM are committed to supporting the channel and believe Business Partners have the access too, and the credibility in this market. The marketing and support IBM have in place, and plan to increase, should allow Applied, and others like us, to engage effectively with users of all sizes. IBM believes that Mid-Market business’ are the ‘Engines of a smarter planet’. Maybe, and Applied will be more than happy to discuss our solutions with clients of any size.
If you want to understand how IBM products and solutions are helping business’ of all sizes –
https://applied-tech.development-box.co.uk
https://applied-tech.development-box.co.uk
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